Often, the preference manager is treated as a mere formality for compliance and a simple opt-in tool. As a result, marketing teams don’t get the opportunity to explore its full potential. In this webinar, our experts will show you creative ways you can use a preference manager to truly understand your customers. So calling all marketing leaders and your CRM teams to come and learn something new! You can put these…Continue reading Webinar: Preference management in action: exploring practical use cases (Webinar | Online)

In today’s digital world, customers crave tailored interactions, but brands and marketers often face compliance challenges that hinder their ability to deliver personalisation. Marketing leaders and legal teams dance to different beats to solve the dilemma of privacy and personalisation. In this webinar our experts will shed light on the latest compliance requirements, emerging trends, and their impact…Continue reading Privacy Power-up: let’s uncover privacy-conscious marketing (Webinar | Online)